It’s also intriguing how the message of the new film hews so closely to another recent example of wokenomics, the Gillette ad “The Best Men Can Be”. The spot, which questions toxic prevailing ideas about masculinity, seems to share some thematic DNA with The Lego Movie 2. Our hero, Emmet (Chris Pratt), spends much of the story contending with a belief that he’s not grown-up or tough enough to be the “special best friend” (re: boyfriend) of the movie’s female lead, Lucy (Elizabeth Banks).
Read MoreThe Lego Batman Movie is another vehicle for The Lego Group – a.k.a. Danish corporation Lego A/S, worth approximately $15 billion – to sell more of its (admittedly excellent) building block toys, but unlike other previous film franchises that were made solely to sell ancillary products, it’s not clumsy. It’s a clever film that has earned the rare distinction of being both a cash cow and a genuinely entertaining 106-minute commercial.
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