The Lego Batman Movie is another vehicle for The Lego Group – a.k.a. Danish corporation Lego A/S, worth approximately $15 billion – to sell more of its (admittedly excellent) building block toys, but unlike other previous film franchises that were made solely to sell ancillary products, it’s not clumsy. It’s a clever film that has earned the rare distinction of being both a cash cow and a genuinely entertaining 106-minute commercial.
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